Inside you’ll notice additional movement within the carousel slides that incorporates design elements that fade into view and slide both vertically and horizontally. The interactive PowerSchool website contains one such example. SlidingĪ carousel that rotates automatically, or one with arrows that encourages a user to interact via clicks, is an effective way to share smaller pieces of a larger story. In fact, according to a study conducted by FoodBloggerPro, this swap alone led to a whopping 138% improvement in online conversion. Switching your static homepage background to one with video is a simple yet effective way to boost conversion. This short video does a wonderful job of highlighting the product in context. Shwood is an eyewear company that uses video in the most sparing yet elegant way. Custom video truly is a superb way to connect with audiences on an emotional level.

Video incorporates both sound and movement and can be used to tell even the shortest of stories. Its use on a web page or featured prominently as a large backdrop is an instant attention grabber. Video has always been one of the most effective tools of communication. Exactly how, you ask? Let us review some of the ways: Video Combined with interactivity, web animation has the power to amplify engagement exponentially. Movement through web animation is a powerful means of completing all those objectives. Marketing’s ultimate purpose is to capture attention, impact behavior, and drive specific action. They snooze, you lose! Try to wake up this siteand see the power of interaction combined with web animation.

Subtle animated transitions, slide-in effects or fade outs can be also designed to pique curiosity and encourage further exploration. Choosing a specific style of movement helps define a creative direction, from sophisticated to dramatic or humorous. The right type of web animation can encourage purchase, drive action or deliver a more enjoyable user experience. Web animation may also provide marketers with a unique opportunity to highlight content and promote products and services like never before. This includes elements that shift, slide, travel and defy natural laws to the delight of audiences everywhere. So, it’s no surprise that web animation often attracts a user’s attention. The Internet is a powerful medium that serves up both static and animated features. The exception to this rule, of course, is when that object is on a website. Newton’s law states that an object in motion tends to stay in motion. Wake up your static business website with purposeful web animation.

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